On the demand side, when considering particular industries,
one cannot assume that supply will create its own demand. There must be markets
for the commodities produced. Where are the potential markets in the poor
countries? Investment should be made in those industries which produce
commodities having a readily available demand. The demand for building and construction
is likely to be high, since poor countries are deficient in roads, railways,
houses and public utilities. Investment in export industries, for which there
is foreign demand , is another attractive area ,, and import competing
industries provide still another potential choice of investment
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